Business Environment

In recent past after Globalization, markets have become fiercely competitive. The changing market scenario is making many Indian firms think big in terms of having global presence. Moreover, the process of globalization and liberalization of the Indian economy has made it imperative for the Indian firms to consider foreign market more seriously. Even though the governments look the business environment very cautiously and find out the potential arena for achieving a high economic growth. The book discusses the essential of business environment from the Indian firm’s context and analyzes the concepts and theories with suitable illustrations to facilitate understanding of the major international business environment issues. This book also tries to seek to sensitize the students to the broader socio-political and economic environment within which they will operate as managers. The course seeks to examine the interaction between the economy, polity and society in historical perspective and enable the students to become more effective managers. The text is organized into twelve chapters providing comprehensive coverage of all the vital aspects of business environment.