The Evolving Engagement Strategy

In today’s world, several multinational organizations focus on employee engagement as one of their key objectives. While organizations invest a lot on engagement measurement and set global strategies to achieve higher levels of engagement, several executives challenge the effectiveness of the measurement tools and question if global strategies succeed in addressing the local engagement needs. What is employee engagement all about? Are global solutions credible enough to be applied in the Middle East? Are universal solutions possible? And are solutions “time-proof”? Why do HR and Business leaders just follow the status quo when dealing with employee engagement? Why do leaders just simply “buy” off-the-shelf engagement surveys without asking themselves if the results will be valid? Is it worth the investment? This book combines the academic work as well as practitioners' experience and presents a solution to HR and business strategists on how to globalize engagement, while maintaining local sense.