Маркетинг. Общие вопросы
Consumer Behavioural Response
Раздел: Маркетинг. Общие вопросы
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Язык: Русский
The service industry is rapidly growing and dominating the global economy. For example, services account for about two-thirds of the global economic output, and, trade in services accounts for one-fif ...
Effect of word of mouth marketing on SMEs- Photo printing Industry
Раздел: Маркетинг. Общие вопросы
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Язык: Русский
As a business research, this dissertation is aimed at investigating the mechanism of word of mouth (WOM) which is regarded as an important social medium impacting consumer behavior and marketing manag ...
What you see? Value or ...?
Раздел: Маркетинг. Общие вопросы
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Язык: Русский
This research is investigated a relationship between life values and attitude towards advertising, which included life value appeals. People‘s life values based on Kahle scale of eight items and their ...
SALES EXCELLENCE THROUGH SELF-MONITORING
Раздел: Маркетинг. Общие вопросы
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Язык: Русский
Self-Monitoring as a personality variable gains premium ahead of other postulates of personality research. It refers to a person''s conceptualization or awareness of a social situation, his notion ...
It's a jungle out there
Раздел: Маркетинг. Общие вопросы
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Язык: Русский
The ongoing financial crisis has affected people and companies alike, and the restaurant industry is no different. Born from the restaurant owners’ fear of dwindling turnover, several different online ...